This is the music video for Rick Astleys 1987 song 'Never Gonna Give You Up'. The video had been become popular throughout the past couple of years generating multiple memes and parodies. There had also been many real life parodies of 'being Rickroll'd' throughout the years.
The first known recorded instance of a rickroll took place in May 2007 on 'lvl' 4chans video game forums where a link to the Astley video was claimed to be a mirror of the first trailer for the game Grand Theft Auto IV, which at the time was unavailable due to heavy traffic. This joke was confined to the 4chan website for sometime however it soon spread to multiple forums and became an internet phenomenon.
The video itself had generated annoyance and frustration throughout the internet as at times being 'Rickroll'd' was a more than common. The original video on Youtube that was used for rickroling was removed for terms of use violations in February 2010, but was reposted within a day.
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